East of England Co-operative
East Of England Co-Operative And UK Engage Improve Voter Turnout And Member Engagement
Multi-channel options are explored in order to improve voter turnout
Client:
The East of England Co-operative is an independent co-op owned by its members. It elects a quarter of its board annually, voting before and at the AGM.
Democratic Project:
The East of England Co-op wanted to raise the standard of its postal voting system and improve voter turnout. The co-operative also wanted to look at ways to improve member engagement and participation in the election and ways to improve the process for future elections.
Solution:
Designers at UK Engage worked with the East of England’s communication team to create a new postal pack, which incorporated the co-op’s identity. UK Engage handled the ‘register to vote’ process whereby members could register on the run up to the election, managing a quick turnaround of new printed ballot packs. UK Engage provided a marked register for support staff to use on the day to eliminated duplication of votes and efficiently count the improved voter turnout.
Results
The new pack was well-received with members and the voter turnout was improved on the previous year at 41%. UK Engage also provided analytic services so that the co-operative could build profiles of who was voting, to improve future elections.
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Voter Turnout
Client Testimonial
“Voter turnout for eligible votes was an impressive 41% which has now been established as a benchmark for assessing future board elections.”